About the Report 

Japan's retail market, valued at approximately ¥170 trillion (EUR984 million), is the world's third-largest and offers significant appeal to international brands. However, it represents a challenging environment due to high consumer expectations, market saturation, demographic changes and language barriers which makes it difficult to navigate.

This report provides a focused analysis of the widely spread entry strategies for foreign businesses in Japan: Pop-Up Stores and Franchising.
In this report, we will focus on the Japanese "Retail Sector," defined by the Japan Standard Industrial Classification (JSIC) as the selling of goods to general consumers for personal or household use, ranging from convenience stores and specialty shops to e-commerce. Additionally, for the franchising aspect, we will investigate opportunities within the related Service Industries.

Click here to access the report. 

Publication date: November 2025

Please keep in mind that this report is only accessible to EU companies which are registered to the EU Business in Japan restricted content of our website. If you are not yet a member, please register here: https://www.eu-japan.eu/eubusinessinjapan